Holly Cwierz

UX/Product Designer

Hello, I'm Holly.

I have been designing websites since 2001, and it has been my career since 2009. I also graduated with my Bachelor’s Degree of Fine Arts in Web Design & Interactive Media in 2012.

Throughout my career, I have worked in various industries such as oil and gas, media and entertainment, and financial services. Through my work in these wide-ranging environments, I have garnered a breadth of experience with a diverse audience of users, each with unique needs.

My passion for every project is to create products and experiences that serve people as smoothly as possible. Design works best when it is almost unnoticeable, except perhaps when we have the opportunity to delight our users. I have spent my career advocating for the end users of whatever technical solution I am helping to design alongside talented product owners, engineers, and business stakeholders.

A few of the standout products I have led design on over the years include a new financial professional onboarding solution, a retirement plan establishment wizard, and, most recently, a digital account opening application for financial professionals which helped reduce redundant paperwork by 40% and streamline data entry.

Since 2024, I have also participated in my company's nascent AI committee to continue to advocate for our users as we review policies around the use of AI tools.

I currently live in Austin with my husband and our two cats. When I’m not working I love reading, traveling, and knitting.

Contact

hollycwierz@gmail.com

Qualifications

15 years

Relevant work experience in UX & Product Design

23 years

Practical web design experience

  • Design Director with over 15 years of experience in UX and Product design and working with diverse stakeholders to implement intuitive applications that support business objectives.
  • Expertise in human-centered design and responsive cross-platform design.
  • Team lead with experience managing distributed teams while also fostering creative collaboration and passionately advocating for users.
  • AI Committee member shaping policies regarding emerging technologies.
  • Seeking to leverage my design and leadership skills in a forward-thinking organization.

Professional testimonials

"I had the pleasure of having Holly be part of my digital product team at Kestra Financial, where she led product design and user experience, overseeing design operations and a team of designers. Holly was instrumental in shaping and executing our digital platform design strategy, always bringing a thoughtful, analytical approach to every recommendation and design decision."

"What stood out most was her ability to foster a collaborative environment grounded in trust and open communication — not only within her team, but across product, engineering, business stakeholders, and our end-users. Holly’s dedication, organization, and passion for creating exceptional user experiences were unmatched. She brings the kind of insight and direction that elevates teams and drives impact wherever she goes."

"I am delighted to recommend Holly Cwierz, an exceptional User Experience Designer whose contributions during our time working together at Kestra Financial were truly outstanding. As a UX Design Leader for a premium broker-dealer, Holly spearheaded the design of our flagship platform, which achieved the highest Net Promoter Score (NPS) in the market, according to the annual T3 Financial Advisor survey—a testament to her ability to craft intuitive and impactful user experiences."

"Holly is a fantastic listener and collaborator, seamlessly partnering with product teams to translate complex requirements into elegant, user-centric designs. Her creative vision brings a refreshing and fun aesthetic to the often utilitarian world of financial services, consistently delivering beautiful and functional interfaces that resonate with users. Her deep understanding of Agile principles ensures she thrives in fast-paced, iterative environments, where she consistently champions both the user and her team."

"Beyond her technical and creative expertise, Holly's strong leadership skills helped drive the true creation and adoption of design standards to an organization that was just starting it's product management journey. She fosters a collaborative and inclusive atmosphere, uplifting her colleagues and driving projects to success through her leadership and empathy."

"I have no doubt that Holly will continue to excel and bring immense value to any organization fortunate enough to have her."

"Working with Holly for almost two years while she was leading our design team was one of the highlights on Kestra Financial project. As the lead designer, she brought a great balance of structure and flexibility to our team, helping us stay focused while also encouraging creative thinking. I always felt supported knowing she was there to guide the bigger picture, and at the same time, she made space for everyone’s input."

"She had a clear vision for our product, and the way she managed such a large, complex project was impressive. Her feedback was always thoughtful and helped push the quality of our work forward. On top of that, she created a really collaborative and friendly team dynamic that made our work enjoyable and productive."

"Beyond her strong design skills, what really made a difference was the kind of team culture she created. She made the environment feel collaborative and supportive, which made a huge impact on how we worked together day to day. I enjoyed having the opportunity to be a part of her team and learned a lot from her along the way."

"I had the pleasure of having Holly be part of my digital product team at Kestra Financial, where she led product design and user experience, overseeing design operations and a team of designers. Holly was instrumental in shaping and executing our digital platform design strategy, always bringing a thoughtful, analytical approach to every recommendation and design decision."

"What stood out most was her ability to foster a collaborative environment grounded in trust and open communication — not only within her team, but across product, engineering, business stakeholders, and our end-users. Holly’s dedication, organization, and passion for creating exceptional user experiences were unmatched. She brings the kind of insight and direction that elevates teams and drives impact wherever she goes."

"I am delighted to recommend Holly Cwierz, an exceptional User Experience Designer whose contributions during our time working together at Kestra Financial were truly outstanding. As a UX Design Leader for a premium broker-dealer, Holly spearheaded the design of our flagship platform, which achieved the highest Net Promoter Score (NPS) in the market, according to the annual T3 Financial Advisor survey—a testament to her ability to craft intuitive and impactful user experiences."

"Holly is a fantastic listener and collaborator, seamlessly partnering with product teams to translate complex requirements into elegant, user-centric designs. Her creative vision brings a refreshing and fun aesthetic to the often utilitarian world of financial services, consistently delivering beautiful and functional interfaces that resonate with users. Her deep understanding of Agile principles ensures she thrives in fast-paced, iterative environments, where she consistently champions both the user and her team."

"Beyond her technical and creative expertise, Holly's strong leadership skills helped drive the true creation and adoption of design standards to an organization that was just starting it's product management journey. She fosters a collaborative and inclusive atmosphere, uplifting her colleagues and driving projects to success through her leadership and empathy."

Portfolio

Career

September 2021 to present

Director of Product Design

Kestra Financial

Job Summary

In 2021, Kestra Financial began a multi-year modernization effort for its flagship application, AdvisorComplete. To start, we would completely redesign and rebuild their digital account opening experience from the ground up. I was promoted to Director of Product Design and made the design team lead for this initiative.

Responsibilities
  • Led a team of 10 designers through a total application redesign and rebuild
  • Created a new and modern digital account opening solution that reduced redundant paperwork by 40% and optimized data entry which led to the majority of accounts being able to be opened in 24 hours or less
  • Reduced time required to complete an account application by 60%
  • Supervised the creation of a new modern design system with over 40 pages of usage documentation
  • Managed design needs across 4+ product owners and scrum teams
  • Established a foundation for UX research within the organization to analyze user sentiment
  • Facilitated a recurring feedback forum with external users every 3 weeks for over 2 years
  • Founding member of the organization’s AI Committee dedicated to setting policy regarding the use of AI tools for internal and external users

June 2016 to September 2021

UX Designer

Kestra Financial

Job Summary

Originally hired by NFP in 2014 as a dedicated UX designer for their in-house broker-dealer. In 2016, that broker-dealer was spun off into Kestra Financial and I was selected from the UX team to transition to the new company. As the sole UX designer for the company, I worked on diverse projects supporting their proprietary technology platform, AdvisorComplete.

AdvisorComplete is Kestra Financial's proprietary technology platform that acts as the centralized hub for all the day-to-day activities of financial professionals. At its core, it is a web-based system that financial professionals can access from any device with a single sign-on capability that connects them to all their trusted operational and financial applications. AdvisorComplete is flexible and scalable with an intuitive interface offering high-level business analysis as well as guidance on everyday processes.

Among the many projects I have worked on in this role, one that stands out was an Enhanced Onboarding solution for new financial professionals and their assistants, which guides them through the high-stress process of moving their book of business from one broker-dealer to another. The solution tracks tasks for onboarding individuals so they are always informed of upcoming deadlines and keeps them in constant communication with their onboarding consultant who can assist them with any issues they may encounter.

Another remarkable project from this time was a Retirement Plan Establishment tool which allows financial professionals to more easily set up and manage retirement plans. This tool collects all the relevant data for the plan as well as assists the financial professional in setting up their compensation structure on the plan.

Responsibilities
  • Designed applications using responsive and user-centered design practices for cross-platform experiences
  • Constructed and managed over 680 prototypes, wireframes, and mock-ups over the course 7 years
  • Collaborated with diverse business stakeholders to solve complicated problems while also staying compliant with financial industry regulations
  • Enforced user experience design standards across a distributed enterprise with specific audiences
  • Led the design of an Enhanced Onboarding solution for new financial professionals and their assistants
  • Led the design of a Retirement Plan Establishment tool that allows financial professionals to more easily set up retirement plans

July 2014 to June 2016

UX Designer

NFP

Job Summary

Dedicated UX designer for NFP's in-house broker-dealer, I primarily supported its advisory platform, while also working on projects for its insurance business. One such project was a website for the public to be able to search for insurance options in the open-marketplace. I also supported a total company rebrand by applying new colors and branding to an existing design system.

Responsibilities
  • Designed applications using responsive and user-centered design practices for cross-platform experiences
  • Facilitated a corporate rebrand by translating new branding into an existing design system
  • Applied conversational design patterns to an open-marketplace insurance selection application

September 2013 to December 2013

UX Designer

Certain Affinity

Job Summary

UX designer on the mobile game Age of Booty. Age of Booty was a real-time strategy video game developed by Certain Affinity and published by Capcom for the Xbox 360, PlayStation 3, and Microsoft Windows. Set in the swashbuckling era, the game puts the players in the control of a pirate ship to loot and capture towns for a pirate faction, while defeating the enemy ships on the way.

Responsibilities
  • Updated wireframes for a mobile strategy game to keep up with daily game design adjustments
  • Produced and maintained master UX flowcharts which documented the entire game flow for the game team to review
  • Collaborated with the QA team to test game usability and document issues
  • Proposed creative solutions to usability problems to improve the game experience for players

February 2013 to July 2013

PHP Developer

Rooster Teeth Productions

Job Summary

PHP Developer for Rooster Teeth Productions. Rooster Teeth Productions, LLC is an American digital media company headquartered in Austin, Texas.

Responsibilities
  • Facilitated site-wide layout restructure from table-based design to modern CSS-based design
  • Created new site features to link citation lists to podcast episode descriptions
  • Coordinated with the marketing team to update website graphics to celebrate the company’s 10th anniversary

June 2009 to January 2013

Web Designer

Baker Hughes

Job Summary

Web designer supporting the content management team at Baker Hughes. Baker Hughes is headquartered in Houston and is one of the world's largest oil field services companies. The company provides products and services for oil well drilling, formation evaluation, completion, production, and reservoir consulting.

As a web designer supporting the content management team, I primarily updated and maintained digital content for Baker Hughes’ intranet sites.

Responsibilities
  • Managed content for the internal employee website with a distributed global audience
  • Applied taxonomic metadata to content to improve Search Engine Optimization (SEO)
  • Facilitated large-scale projects like page redesigns and content moves to SharePoint

Education

November 2023

Certification, Machine Learning Foundations for Product Managers

Duke University

Coursera



October 2008 to June 2012

B.F.A., Web Design & Interactive Media

The Art Institute of Houston

G.P.A.: 3.9/4.0